For CoGC Marketing Students

Your marketing toolkit starts here.

Plan, ideate, create and evaluate marketing campaigns — with every tool and resource you need, in one place.

The Toolkit

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🎯
Planning
SMART Objective Maker
Build precise, structured campaign objectives using the SMART framework.
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💡
Creative
Ideation Tool
Develop your campaign from background research through to detailed executions.
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📡
Strategy
Media Strategy Tool
Research and document up to four media selections for your campaign.
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Analysis
SWOT Tool
Map a brand's Strengths, Weaknesses, Opportunities and Threats.
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📊
Evaluation
Evaluation Tool
Define the metrics and measurement tools to assess your campaign's success.
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👥
Audience
Target Audience Maker
Define your audience by mapping demographics, psychographics and media habits.
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Built for students. Designed to help you do the work.

Campaign Theory is a hub built specifically for marketing students. Whether you're working on a live brief, a class project, or just practising — every tool is designed to guide you from first research to final evaluation.

17
Tools & Resources
5
Categories
100%
Free to Use
Campaigns Waiting

Useful Links

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