A platform for students studying marketing.
Research, plan, create and evaluate campaigns
with lots of tools and resources, all in one place.
Campaign Theory is a toolkit built specifically for marketing students. Whether you're tackling a live brief, a class project, or just practising your skills, every tool is designed to guide you through the full campaign planning process, from first research to final evaluation. Use the Toolkit to craft anything from SWOTs to SMART Objectives and build structured, professional-quality work. Explore curated resources, plan your media strategy, and develop creative executions, all in one place. It's all about giving useful campaign planning tools designed to help students do better work, faster.
Fourteen free, interactive marketing tools built specifically for students. Plan objectives, build audience profiles, develop creative ideas, analyse brands and evaluate campaigns — all in one place.
Step-by-step guides to every framework in the toolkit, with worked examples, common mistakes to avoid and a field-by-field walkthrough of each tool.