Target Audience Maker — Market Lynker

Brief Information

Campaign / Brand

What brand or campaign is this audience profile for?

Target Audience from Brief

What does the brief tell you about the target audience? Copy it in here as a starting point.

Demographics

Age Range

Gender

Location / Geography

Occupation / Life Stage

Income Level

Optional — useful for understanding purchasing power.

Psychographics

Interests & Hobbies

What are they passionate about? What do they do in their spare time?

Values & Attitudes

What do they care about? What motivates their decisions?

Pain Points / Needs

What problems do they have that your brand or campaign can speak to?

Behaviours

Buying Behaviour

How do they make purchasing decisions? Are they impulsive or considered? Brand-loyal or deal-driven?

Brand Relationship

How do they currently interact with or feel about the brand?

Media & Reach

Media Platforms They Use

List the specific platforms, channels or outlets this audience frequently uses. Separate with commas.

Media Habits

When and how do they consume media? Peak times, device preferences, content types.

Potential Reach

Based on your research, what is the estimated potential reach through your chosen platforms?

Focus on Reach & Relevance

📡 Reach

How many of your target audience can you realistically get your message in front of? Use media packs and platform targeting tools to estimate this number.

🎯 Relevance

Are the platforms and channels you've chosen actually used by your audience? Relevance ensures your budget isn't wasted reaching the wrong people.